Search Engine Optimization (SEO)

The Wrong SEO Can Hurt Your Business

Because Search Engine Optimization (SEO) is among the most popular subjects on the Internet, which invites scams, the best attitude for you to have is skepticism. The fact is, even though every web site design should plan SEO in from the very start like our designs do, you might not need to be overly concerned about it. One thing you can be absolutely sure of is that everyone with a web site wants to be #1 in the search engine results, so it's not easy to achieve.

Just a note to say THANK YOU! My rankings in all the search engines are WAY up, and traffic to my site has increased significantly. I am very satisfied and look forward to working with you again as the need arises. With all the choices out there, it is nice to know I found someone with skill and integrity. Thanks again for all your hard work!
Client testimonial --
Franco Skilan, RPT
Precision Piano Services

We can help you achieve top search engine results, but before we go headlong toward that goal, we will help you be sure you are ready for it. When we create your web site and marketing from the start, you will know in advance when proactive SEO should be done.

If someone else created your site, or you are educating yourself on SEO and web marketing, SEO could be the proverbial “cart before the horse” if you are not careful. For example, if your site is not generating sales, or getting the desired action from the visitors you are already getting, SEO will just give you more traffic without correcting the problem.

Also, it could hurt your business if you underestimate the power of your traditional marketing. What! A web design company would dare say such a thing? Yes, because your web site design and web marketing are only “part” of your marketing mix. Very few businesses can succeed on a web presence alone. Most businesses will benefit from a web site, but still rely on other means too.

Thanks much...oh and I heard something positive today about our Google ranking from a lady at Supermedia. She said we are doing something right. My thoughts are finally one of them is doing something right in their research! Lol... Honestly, Steve you are doing a great job and we really appreciate all you do for us! We have been very happy with our lead generation!
Client testimonial --
Stacey Norman
Breyer Construction & Landscape LLC

Aside from the wrong emphasis that often prevails in SEO, there are also some sinister things to be avoided. The search engines are always adapting because so many people try to cheat. Any good SEO advice will always recommend honesty. You need web pages with good structure and specific purpose, useful content, and people friendly. Avoid any kind of “tricks” and you will do better.

Bad advice is only one pitfall though. Cheap solutions and “magic pill” secrets can be worse than a mere waste of money, they can even be devastating. Many of these schemes can get you blacklisted by search engines, which is a death blow to your web site. Always seek professional advice.

Here are a few things to keep in mind:

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